I make enterprise data tell the truth.
Sixteen years of fixing analytics for startups, enterprises and government. I do it three ways now: hands-on engagements, a product that scales the same work, and one raw take a week on what the numbers actually say.
What I do
Independent analytics consulting for enterprises, startups and government — tracking rebuilt from the tag layer up, governance written down.
The same work, productised. Clean data, fast insights, real decisions — built to scale what I’ve done by hand, without me in the room.
StoriesLong-form teardowns of how measurement breaks, plus one raw take a week on growth, analytics and AI. No diplomacy.
Latest story
28 Jul 2026Why Your Lead Quality Metrics Lie to You
Great leads closed as no shows, reopened as walk-ins. A feedback loop nobody wants fixed. Here's why your lead quality metrics lie to you, and how to catch them doing it.
