Shariq Moosa - Shariq Moosa

Shariq in AB testing lab analyzing test results

Stop Assuming, Start Testing: The Enterprise A/B Testing Case

By Shariq Moosa A/B Testing, Data Story, Enterprise

Enterprise leaders judge effort, not impact. A 15% CPL win that got called 'small,' and what it actually meant in budget.

Emaar Group - Digital Analytics

By Shariq Moosa work

Digital Analyst → Digital Analytics Lead · 2015–2023 · Group-wide measurement across 22 brands

Why Your Lead Quality Metrics Lie to You

By Shariq Moosa Enterprise, Lead Quality, Sales & Marketing

Great leads closed as no shows, reopened as walk-ins. A feedback loop nobody wants fixed. Here's why your lead quality metrics lie to you, and how to catch them doing it.

What I’ve Learned About Analyzing Consumer Behavior Over the Years

By Shariq Moosa Newsletter

Real-world insights, lessons, and strategies for understanding what drives consumer decisions.

Virtual Influencers vs. Human Influencers: Who Holds the Power in 2025?

By Shariq Moosa

Humans bring authenticity, virtual influencers bring innovation. The future might need both.

How ChatGPT’s Outage Exposed Our Dependence on AI

By Shariq Moosa Newsletter

From students panicking before finals to startups losing revenue, the outage revealed just how deeply AI tools are woven into our lives.

How ChatGPT’s Search Feature Could Disrupt SEO and Research

By Shariq Moosa Newsletter

OpenAI’s New ChatGPT Search Feature: A Shift in Research and SEO

My Journey with Google Analytics: From 2006 to GA4

By Shariq Moosa Newsletter

A Decade-Long Relationship with Digital Insights and Growth

Stop Assuming, Start Testing: The Enterprise A/B Testing Case

Emaar Group - Digital Analytics

Why Your Lead Quality Metrics Lie to You

What I’ve Learned About Analyzing Consumer Behavior Over the Years

Virtual Influencers vs. Human Influencers: Who Holds the Power in 2025?

How ChatGPT’s Outage Exposed Our Dependence on AI

How ChatGPT’s Search Feature Could Disrupt SEO and Research

My Journey with Google Analytics: From 2006 to GA4

One raw take a week. The numbers your teams don’t show you.