At Trinity Holdings, a Dubai group of thirteen companies in engineering and mechanical services, Shariq’s work covered everything from building the group’s websites to his first SEO wins to running the servers underneath it all.
Group website and multi-brand template system. Built the group’s website on WordPress with a custom theme designed from scratch, then scaled the same template across the individual member companies, each carrying its own branding on the shared foundation. Created the brand guidelines to go with it.
SEO from scratch. When the job expanded from building pages to bringing in leads, this became Shariq’s introduction to SEO. Keyword research, meta tags, Search Console, and a weekly content rhythm of blogs and company pages, written with help from the communications team, distributed through LinkedIn. Three months in, clicks and impressions turned into real leads through forms and LinkedIn DMs, including one that converted at $20,000.
Server and infrastructure. Maintained the group’s VPS end to end, hosting and configuration, including email for the entire group, the unglamorous layer that kept thirteen companies online.